Well Cadillac looks like they'd like to be the first GM brand to truly re-enter Europe mid next decade. They expect it to be with crossovers, a new sedan electric cars and not a single diesel. "We are in fact busy reimagining Cadillac, what the brand will look like in 2035 -- in terms of the customer experience, in terms of the brand position, and candidly, the products and the technologies deployed," he said Tuesday during the 2018 NADA-J.D. Power Automotive Forum. Part of those plans, he said, will include a renewed push to become a bigger player in Europe, which parent General Motors essentially abandoned last year with the sale of its European Opel business to PSA Group. De Nysschen said Cadillac's attention will likely turn to Europe after 2025. The brand first needs to get its products right and operations in order in the U.S. and China. "If we want to go to Europe, we better make sure we have the financial wherewithal and the products," he said, adding the strategy would include electric vehicles, not diesels. "It's going to be a tough battle and we better be ready to fight it." Read more: http://autoweek.com/article/luxury/cadillac-eye-future-plots-bigger-europe-footprint#ixzz5BB2Rb1DK Of course Cadillac has been talking about finding success in Europe for several years now. We will see if they're able to pull it off.