Volvo and Polestar Will Start Designing Their Cars Separately

Discussion in 'Volvo' started by OldEVGuy, Nov 11, 2022.

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  1. We might start seeing far more differences in design between both brands.

    https://jalopnik.com/volvo-polestar-separate-design-studios-1849769667

    “We’ve split the studio,” Robin Page, Volvo’s head of design and user experience, told members of the media during the EX90's debutante ball in Stockholm this week. “The Polestar team are [now] in a separate building.”

    Why the breakup? It all comes down to the law. Page said that, following Polestar’s IPO, the two companies “legally” needed to separate their design teams. “We worked in the same studio for Polestar 1, 2 and 3,” Page said. “With Polestar 3 we started to grow the Polestar design team, but after the IPO is when we split them.”
     
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