EV Owners' Perspectives Needed: Brand Loyalty in the Automotive World

Hello,

My name is Ben, and I am currently in my 4th year at Lancaster University. I am seeking participants who have previously purchased an electric car for a short interview over Teams/Zoom or whatever suits you best for my dissertation. Having completed a job placement at Volkswagen Group UK, I am interested in understanding whether the brand loyalty established by traditional car manufacturers through their internal combustion engine vehicles carries over to their electric counterparts. The interview can be conducted at a time convenient for you, and your responses will be kept confidential.

If you are interested in participating or have any questions, please feel free to reach out to me at [email protected].

Thank you for considering participation in this study.

Best regards,

Ben