Dyson kills electric car project as not 'commercially viable'

Discussion in 'General' started by interestedinEV, Oct 10, 2019.

  1. interestedinEV

    interestedinEV Active Member


    It seems so romantic to build a new generation vehicle. As Tesla shown, it takes a long time to come near profitability or produce in volumes. What does a vacuum cleaner maker know about making EVs profitable? Never should have gone there, may be become a supplier for some of the precision electrical components.

    Founder James Dyson announced the news to employees on Thursday saying he "simply can no longer see a way to make it commercially viable."

    Dyson has vast expertise with electric motors and batteries, but apparently couldn't turn that into a workable business model for a Range Rover-size utility vehicle it had been planning to produce in Singapore and sell throughout Asia (and then beyond).

    bwilson4web likes this.
  2. Domenick

    Domenick Administrator Staff Member

    Yup, the car business is super tough and capital-intensive. Unless you have seriously disruptive tech, forget about it. I'm guessing the solid-state battery they were putting their faith in didn't pan out like they hoped.

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