Just in the case the big splash made by the small Volvo EX30 at its debut didn't saturate the senses of enough intended buyers, the automaker has released a couple video spots showing off its latest model. They play off the small-vehicle/big-idea theme in both text and visually. If you saw the official Unboxing video, you'll see a lot of the same special effects in one of them, where the car if a small model and then suddenly, real size. We'll try to use this thread to collect other commercials or marketing videos as we get closer to first deliveries.
I applaud this production. Cheap(er) and cheerful will sell well. The Polestar/Volvo branding will make the brand seem familiar, selling an enicely new car. I WANT ONE!