After 23 years Porsche advertised in the super bowl though that was much shorter then the ad on their website. It features many Porsche's but star is the Taycan. If they are willing to spend so much money, I guess they are serious about promoting it. This is the Superbowl version which was limited to about a minute due to costs. It is about a heist, where a Taycan is stolen... not giving away the rest. Here is the full version on about two half minutes.