Hummer EV gets America's attention in Super Bowl ad with LeBron

Discussion in 'HUMMER EV' started by Domenick, Feb 3, 2020.

  1. Domenick

    Domenick Administrator Staff Member

    General Motors may have released its first teaser for the Hummer EV last week, but it was a 30-second spot during the Super Bowl that really gave America its first heads up about the return of the beast.

    The ad featured LeBron James and showed us, basically, the same teaser of the fascia we saw earlier in the week. The automaker also releaser a 2nd "behind-the-scenes" video that shows us more LeBron but not more Hummer. Still, it's short and worth the brief bit of time it takes to watch.





    Here's the preview version of the Super Bowl ad: a mix of footage from the original teaser video with a bit of LeBron at the end.

     
  2. Domenick

    Domenick Administrator Staff Member

    GM also released these still images and mini videos to support the campaign.

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  3. Domenick

    Domenick Administrator Staff Member

    Oh, and here's the official press release that GM issued Sunday morning ahead of the game.


    GMC HUMMER EV Pairs Incredible Capability, Zero Emissions

    “Quiet Revolution” campaign featuring LeBron James telegraphs GMC’s future with its first all-electric truck

    DETROIT – GMC will introduce the GMC HUMMER EV, bringing bold design and remarkable capability to the electrified vehicle space, during today’s big game, in
    an ad titled “Quiet Revolution” featuring LeBron James. The spot juxtaposes the staggering anticipated performance metrics of GMC’s first all-electric truck with the remarkable quietness inherent in the operation of an electric vehicle.

    The GMC HUMMER EV truck will showcase the GMC brand’s design and engineering
    potential, and will feature [1]:
     1,000 horsepower
     11,500 lb-ft of torque
     0 to 60 mph in 3 seconds

    “GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights,” said Duncan Aldred, vice president of Global Buick and GMC.
    “We are excited to debut our revolutionary zero-emissions truck during the biggest
    night in TV advertising.”

    “Teaming up with GMC to introduce the Hummer EV is a natural fit. Everyone knows about my love for Hummer since high school and I’m proud to be a part of
    announcing the new EV model,” said LeBron James. “The truck may be quiet, but the performance numbers speak for themselves.”

    The 30-second TV spot featuring James is scheduled to air during the second quarter of the big game in the U.S. and during the fourth quarter in Canada. The
    spot highlights the anticipated performance of GMC’s all-electric super truck, which will generate remarkable metrics in terms of horsepower, torque and acceleration while providing incredible on- and off-road capability. All of this is combined with the vastly reduced noise and zero emissions inherent in the operation of an electric vehicle.

    As part of the digital and social media marketing push surrounding the big game ad, GMC took over the YouTube homepage masthead on Friday, Jan. 31. Customers can follow the conversation at #GMCHummerEV.

    The GMC HUMMER EV will be revealed on May 20, 2020 and built in Michigan at General Motors’ Detroit-Hamtramck assembly plant 2 .
    More information is available at www.gmc.com/HummerEV.
    [1] Based on General Motors estimates.
     
  4. Did they say anything about range?
     
  5. Domenick

    Domenick Administrator Staff Member

    Not yet. Hopefully that will be coming May 20th during the big reveal, if not sooner. Will all the boasting it had better over 200 miles. Preferably over 250 miles, and if they really want to impress, over 300. (I don't dare hope publicly for 400.)
     

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