$30,450 is what I got it for in Socal. This + taxes. I shopped and went back and forth exhaustively. One tip that I didn't think to do: perhaps negotiate an oil change with tire rotation or 2. It seems like others got this as well as some different floor matts. And for the love of God , print out all of the current Honda Service Bulletins; and DEMAND that your dealer install them. Don't take "it's not necessary " Or "it's already been done" as an answer without making 100% sure. I'd ask to see the work order on the updates, if I were you. Trying to save you guys a large hassle!!!!