https://cleantechnica.com/2018/03/12/tesla-model-3-profit-target-5x-higher-average-ford-vehicle/ You could see this coming 10 miles away. While Lutz was whining that EVs could never reach parity and never perform and most of all, really most of all would never be profitable all the while investing his own electric truck firm and quietly calling EVs the future... It turns out that EVs have passed parity and with the Model 3 will be 5x more profitable than Fords fare, more than justifying the share price of Tesla relative to Ford This really is an excellent article. One thing that is funny is this level of profit margin is cited as Porsche level of margin- the very tippy top of wasteful ICE margin, but guess what its on a commodity car. Might have something to do with that commodity car being virtually solid state. Did you see Porsche put the plastic cladding on the wheel wells of its supposed Tesla competitor- might have as well been mud flaps! So you can see all that blather out of the ice contingent about it being impossible for Telsa or ICE makes to have much margin or be profitable was just a preemptive strike. It occurs to me that when I say Barra's job is to fail convincingly on EVs she would just be doing what GM has done for the last 50 years. Build stuff that will nickle you and fail convincingly but no do it so much notice it and refuse to buy another nickle you lemon. That is commodity designed in built to fail mentality. This is the mentality of every firm that thinks its stock holders (and various other parasites- think of what a GM stock holder is if they do it intentionally) come way before their actual customers.