Go to Google Trends and play around with Ford inputs. Compare it to other companies and try to break down what the inputs might be including F-150 etc. You will find Ford has an almost straight line. Is it paying of Google to misrepresent interest in the company? Compare it to say Sony. I think Google Trends tells an honest story of what is happening to Sony but with Ford it looks to be incredibly fake. Ford is an a very precarious position. It is the least prepared. Also despite their blather Ford, GM and FCA I think will all just rely on Google for autonomy, I think we can already see that happening.